AIA, AN INNOVATIVE BRAND
Thanks to high quality products combined with a futuristic vision, AIA has become the number one Italian food producer in Europe, also in terms of innovation.
Its story and market success demonstrate how a capacity to study and create new fine food experiences can lead to the merging of two apparently distant elements: the strength of tradition and a tenacious policy of on-going experimentation.
BUILDING VALUES AND PROMOTING VARIETY
AIA creates, provokes and changes the rules of the game; it invents and goes far beyond the products themselves: feelings of security, affection and confidence are expressed over and over again in customer ratings.
What better demonstration of how a company's pioneering mindset can guarantee quality and, at the same time, convince its customers to try new flavours.
INNOVATION IS PART OF THE COMPANY'S DNA
In the last thirty years, AIA has served its Italian customers with new products whose taste and flavour have met with great market success.
From Wudy (1985) to Dakota (2013) new household names have become part of our vocabulary - and everyday eating habits - which further endorses AIA's leadership, thanks to the desire for innovation that is forcefully stamped into its DNA.
Research activities, the analysis of significant case studies on the international scene, the capacity to renew organizational procedures and production flows, to interpret and anticipate consumer demand: these are the key elements of the leading role AIA has always played on the market.
QUALITY, ASSURANCE, INNOVATION
AIA is not only a manufacturing enterprise, but a brand of guaranteed quality which continues to expand its product range in an on-going process of innovation.
New products, new market scenarios and the search for new flavours to present to consumers. Backed up by unfailingly high quality standards.